Google Local Services Ads
You pay Google for every lead. A missed or slow call wastes it. Our live receptionists already answer calls Google forwards from Local Services Ads, day or night, in your business name.
What One Lead Costs
US average per lead, 2026. Source: 99 Calls data, reported by The Valley Marketing Group, 2026.
How the Lead Reaches You
You pay per lead, not per click. Every one is a real customer.
Your Local Services Ad shows at the top of the search, above the map.
Google gives your ad a forwarding number that rings your business line. Customers can also send a message.
Answer it and win the job. Miss it and the money is spent anyway.
~$53
average Local Services Ads lead across trades (SearchLight Digital, Feb 2026).
Miss three calls a week and that adds up fast.
Where the Money Leaks
You pay for the lead, and the customer calls the next pro. Google also says responsiveness affects how often your ad shows.
The Fix
What ships today. Keep your ads running.
Real people answer every call in your business name, nights and weekends too.
Name, job and number land on your phone in seconds.
When every call is answered, your Google profile can say so.
Your Presence Score shows what's missing on your Google profile, and what to fix first.
Questions Pros Ask
Short answers. Plain English.
It depends on trade and city. In 2026, a lead costs about $43 for electrical, $66 for plumbing, $107 for roofing and $215 for water damage (99 Calls data, reported by The Valley Marketing Group, 2026). Across trades, the average is about $53 (SearchLight Digital, Feb 2026).
Google gives your ad a forwarding number. When a customer taps Call, that number rings your business line. Customers can also send you a message through the ad.
It can. Google says how responsive you are to customers affects how often your ad shows. A missed call is a lead you paid for, and it can cost you future leads too.
Yes. Our live receptionists already answer calls that Google forwards from Local Services Ads. They pick up in your business name, day or night, take the job details and text them to you.
No. Keep your ads. ServiceForge helps you answer every call and keep your Google profile complete. Your free listing gives customers one more way to find you.
Yes. Your ServiceForge listing is free, with no per-lead fees. Customers call you directly. Answering, booking and payments are optional add-ons when you're ready.
Free to Start
It starts with your free listing. Claim it in 30 seconds.