Google Search & Call Ads

Paying for Google Ads? Answer every call.

You pay for every click, even when the call hits voicemail. Our live receptionists answer calls Google forwards from your ads, day or night, in your business name.

Check Your Presence Score
  • Free to start
  • No per-lead fees
  • Calls go straight to you

What One Click Costs

HVAC~$9.12
Plumbing~$8.45

US average per click, 2026. Source: PPC Chief Google Ads benchmarks, 2026.

How the Lead Reaches You

You pay before they talk to you.

Search ads and call ads charge per click or tap, not per job.

  1. 1

    They search

    Your ad shows at the top of Google for the terms you bid on.

  2. 2

    They click or call

    Google charges you for the click, or for the tap on your call button.

  3. 3

    Someone has to answer

    Pick up and win the job. After hours, the call goes to voicemail and the click is spent.

Every Click

You pay for it, answered or not.

Emergency calls don't wait for business hours.

Where the Money Leaks

Voicemail burns your ad budget.

Many callers won't leave a message. They hang up and tap the next ad.

The Fix

Make every click count.

What ships today. Keep your ads running.

24/7 live receptionist

Real people answer every call in your business name, nights and weekends too.

Lead alerts by text

Name, job and number land on your phone in seconds.

Rank in the map

Your free Presence Score shows what's missing on your Google profile, so you can get found without paying per click.

Questions Pros Ask

Google Ads, answered.

Short answers. Plain English.

How much does a Google Ads click cost for home services?

It depends on trade, keyword and city. In 2026, the average click costs about $9.12 for HVAC and $8.45 for plumbing (PPC Chief Google Ads benchmarks, 2026). Emergency terms in busy metros often cost more.

Do I pay for calls from my Google Ads?

Yes. With search ads and call ads, you pay when someone clicks your ad or taps to call. You pay whether or not anyone answers.

Can ServiceForge answer calls from my Google Ads?

Yes. Our live receptionists answer calls that Google forwards from your ads, and calls to your own number. They pick up in your business name, day or night, and text you the job details.

Can I show up on Google without paying per click?

Yes. The map results below the ads come from Google Business Profiles. Your free Presence Score shows what's missing on your profile and what to fix first.

Does ServiceForge replace Google Ads?

No. Keep your ads if they work. ServiceForge helps you answer the calls you pay for and get found in the map.

Is ServiceForge free?

Yes. Your ServiceForge listing is free, with no per-lead fees. Customers call you directly. Answering, booking and payments are optional add-ons when you're ready.

Free to Start

Get found. Get booked. Get paid. Get answered.

It starts with your free listing. Claim it in 30 seconds.

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